3 Reasons Craft Coffee Makes For A Meaningful Corporate Gift
Thriving in the corporate world is about building relationshipsโand a great way to keep those relationships alive is to use corporate gifts. Theyโre fun to give, fun to receive, and they keep your brand in the minds of other businesses. Weโre going to show you why craft coffee beans (small batch, roasted to order) are a great gift you should look for when youโre putting together your next corporate gift box.
Who Doesnโt Love Coffee?
The coffee market in the United States is bigger than ever, with 64% of Americans drinking at least one mug each day. And when you consider some of the health benefits being uncovered, along with the upward quality trend over the last few years, itโs no wonder why. Coffee is getting tastier, its health advantages are becoming clearer, and people are falling more in love with specialty roasters. Compared to that jar of jam thatโs been in the cabinet for months now, coffee beans make for a corporate gift that people will actually love and use.
Itโs A Chance To Show You Can Identify Quality Over Cost.
But hereโs where so many corporate gifts go wrong: people send coffee that looks good but doesnโt taste good. And what kind image does that portray about your brand if you fall for shiny packaging but end up with a low-quality product? And trust usโtheyโll know if the coffeeโs not actually good. In 2017, over 41% of those daily coffee drinkers were drinking specialty coffee and 62% say they choose their beans specifically for the flavorโwhich means that, generally, people can easily tell โmehโ coffee from craft roasted coffee. Instead of going with a nice-looking coffee seller youโve never heard of (or worse, from a dedicated corporate gifts company), find coffee thatโs been sourced by quality-forward farms and roasted by a specialty coffee roaster. Gifting specialty coffee beans can go the extra mile, and communicate your belief in delivering quality. It reveals you can tell the quality from the cheap and demonstrates that you value your relationship with the recipient. Skip the gifts theyโll soon forget. Find the ones they wonโt be able to stop talking about.
The Quality/Cost Ratio Is Incredible
Many times, to truly get the quality product you have to be willing to spend a lot more than you would for a mediocre product. But this isnโt the case for coffee. The difference between stale, low-grade beans and freshly roasted, specialty-grade beans is often just a couple dollars per bag when you buy from a roaster. Sure, those couple dollars add up over timeโbut weโre talking about a dramatic jump in quality. But hereโs the funny part: businesses dedicated to corporate giving likely charge you more for low-grade beans than coffee roasters do for specialty-grade beans. So you really have three options:- Buy obviously cheap, low-grade beans from a roaster
- Buy expensive, low-grade beans from a corporate gifting website
- Buy mid-cost, specialty-grade beans from a specialty roaster
If youโre looking for a great way to give a quality gift thatโll impress your partners, specialty coffeeโs one of the most affordable ways to do so (if not the most affordable).
The Easy Way To Gift Specialty Coffee Beans
Buying stellar coffee direct from a roaster shouldnโt be hard, no matter who the beans are for. Thatโs why weโve developed a corporate giving program thatโs efficient, professionally designed, and cost-effective.
Gifts For Any Budget
Big or small, weโd love to help you impress with a corporate gift. Weโre happy to offer plans tailored specifically for smaller businesses.
Direct Shipping
Weโre capable of satisfying a wide variety of shipping requests, whether you want the gift boxes sent directly to your list or shipped to your office first.
Branded Packaging
Display your brand logo, a custom description, or special message directly on the coffee packaging for an experience tailored specifically to each recipient.
Specialty Coffees Theyโll Love
We pride ourselves on sourcing and roasting some of the best coffees in the world, all freshly roasted-to-order, full of complex flavor, and with enough diversity to satisfy any taste.