Hey there! We’re Driven Coffee Roasters, a craft coffee roaster based out of Chanhassen, MN. 

Our vision is to be the best relationship-focused coffee company in the world. Every cup we roast, every conversation we have, and every partnership we build is fueled by that purpose. We have an amazing team with an even better culture, we love to work hard, have fun, and never settle for good enough. 

Summary 

The Brand and Marketing Lead is responsible for bringing our brands and products to life across everything our customers see and experience. This is a hands-on creative role for someone who can think strategically about brand, messaging, and creative direction, and then personally execute the work. 

You’ll have the opportunity to work across both established and emerging brands, including Driven Coffee, Voyager Snacks, and our newly launched Donezos snack line. You’ll also play an important creative role as we bring Driven Coffee into retail with the opening of our first café in 2027. 

This is a role with broad creative ownership. You’ll help determine how our brands look, feel, and communicate, while also doing the hands-on work to bring those ideas to life across packaging, photography, digital content, campaigns, retail, and other customer-facing experiences. 

What Success Looks Like 

The right person for this role combines strong creative instincts with the ability to actually make things. You’ll likely thrive here if you: 

• Are equally comfortable developing a creative direction and executing it yourself 
• Have strong visual instincts and care about the details that make a brand feel cohesive 
• Can take an idea from concept through finished design without needing significant outside creative support 
• Are highly proficient with professional design tools and enjoy spending time doing hands-on creative work 
• Embrace AI and emerging creative tools as a way to accelerate ideation, expand creative possibilities, and produce better work more efficiently 
• Can balance creativity with the practical needs of a growing business 
• Understand how design, imagery, and messaging work together to build a recognizable brand 
• Take ownership of projects and can move from an ambiguous idea to a polished finished product 

Key Responsibilities 

Brand & Creative: Help bring our brands to life through thoughtful design, visual identity, messaging, and creative execution across customer touchpoints. 

Graphic Design & Packaging: Create digital and print materials, product packaging, labels, signage, and other creative assets from concept through production. 

Photography & Content Creation: Create product photography, lifestyle imagery, social content, and other visual assets needed across our brands and marketing channels. 

Marketing Execution: Plan and execute ongoing marketing efforts across social media, email, website, and other channels, including maintaining content calendars and supporting product launches, promotions, and seasonal campaigns. 

Sales & Business Support: Support wholesale, retail, and other areas of the business with collateral, signage, and other customer-facing creative needs. 

Skills 

Graphic Design: Strong visual design skills with the ability to personally create polished, production-ready creative 

Adobe Creative Suite: Proficiency with Adobe Creative Suite and other professional design and creative tools. 

AI & Emerging Creative Tools: Comfortable using AI-powered tools to accelerate the creative process while maintaining a consistent brand standard 

Brand Thinking: Ability to understand a broader brand strategy and translate it into consistent visual and written communication 

Photography: Ability to create high-quality product and lifestyle imagery 

Creative Execution: Comfortable owning projects from initial idea and concept through final production 

Communication: Ability to collaborate across teams, understand business needs, and turn ideas into effective creative 

Organization: Ability to manage multiple creative projects, deadlines, files, and production requirements simultaneously 

Qualifications 

Required 

• 2-5 years of relevant marketing or branding experience 
• Professional graphic design experience with a strong foundation in brand and visual design 
• High proficiency with professional design tools 
• A portfolio demonstrating strong branding, packaging, and graphic design work 
• Experience taking creative projects from initial concept through final, production-ready execution 
• Ability to independently create and prepare designs for both digital and print applications 

Preferred 

• Product and/or lifestyle photography experience 
• Experience with product packaging, labels, and print production 
• Experience working with consumer brands or food & beverage products 

Work Environment and Schedule 

• Full time in person at our headquarters in Chanhassen, MN 
• Standard business hours are 8 – 4:30 Monday through Friday 
• Reports to: Executive Leadership 

Growth Opportunities 

As our first dedicated marketing hire, you’ll have the opportunity to help build the marketing and creative function from the ground up. You won’t be stepping into an established department or simply executing an existing playbook. You’ll have a meaningful role in shaping what comes next. 

As Driven Coffee, Voyager Snacks, and our other brands grow, this role will grow with them. You’ll have the opportunity to take on greater ownership of brand and marketing strategy, help shape the direction of new products and concepts, and eventually build and lead a team around you. 

For the right person, this is an opportunity to help define the next stage of our growth, drive the creative strategy behind it, and build a marketing organization that reflects the direction you helped shape. 

Benefits 

• Total Compensation Range: $50,000 - $60,000 DOE 
• Health Insurance 
• Dental Insurance 
• 401K Retirement Plan with 3% match 

Caffeine Perks

• 5lbs/month of fresh roasted coffee for personal use 
• Employee discount on merch and brew supplies 
• Daily access to coffee and espresso drinks 
• Learn more about the world of coffee 

About Driven Coffee 

We’re on a mission to inspire people to discover their potential through purposeful coffee and genuine connections. As a people-focused company, our vision is to be the best relationship-focused coffee company in the world. Every cup we roast, every conversation we have, and every partnership we build is fueled by that purpose. Want to know more before going any further? Check out this short video of who we are! 

Core Values 

• Growth: Continuously improve and get comfortable in the uncomfortable 
• Grit: Face challenges head on, always persevere 
• Team First Mentality: Seek opportunities to help others and anticipate their needs 
• Approachability: Be kind, generous, welcoming, and humble experts 
• Integrity: Do what we say we are going to do, with purpose